with a 10-week-old puppy named Ezra wrapped in a blanket seeking answers to many basic pet parent questions and was given no helpful guidance or advice.

Returning home empty handed in all ways, I turned to the internet only to be overwhelmed by conflicting advice, tips and how to’s by the self-proclaimed experts.

My experience highlighted the need for reliable and trustworthy sources of information for pet owners.

I remember thinking it must be easier than this. So, I began to develop Fluffology, a concept dedicated to providing pet owners with accurate and up-to-date information on pet care.

A place that can help guide pet owners through the many decisions they need to make as pet parents.